Loss of muscle tone, and, in particular, fat lying beneath the surface of the skin can flatten the once rounded profile of the cheeks.
It is thought by some that this loss of volume resulting in a more angular profile and hollowed cheeks can age the appearance of the face more than visible wrinkling of the skin.
Treatment options range from some minor procedures, that may help to reduce the appearance of the early signs of ageing in this area, to surgery that can have a more significant impact.

Treatments:
a) Dermal Fillers
b) Fat Transfer
c) Facial Implants (cheeks/chin)